Values�in a business is something that is often overlooked when we first start out, as its thought that they are not needed until further down the line, once you are established. If there is one thing, I believe we should have absolute clarity on, is our business values from day one.
- They prevent the hard lessons
- They give you purpose
- They reflect your business beliefs
- They steer the business culture
They drive the wheels in your business, as all of the most important decisions that you will make, need to be aligned to them. They drive behaviours, manage expectations and actions. When everything that we do is aligned with them, everyone knows where they stand. Internal and External communication and relationships thrive because of them too. Think of these as your unique DNA that separate’s your business from the rest.
Workplace culture is another area that needs to go hand in hand with your values as they guide the behaviour and attitudes of our teams. They determine the attitude towards our core business drivers and how we serve our clients. They shape our branding and our beliefs. To understand how the values and workplace culture impacts our business decisions, look at the data in your business and its financial results. When you have a team who are not aligned to them you will see your business either stagnate or go backwards. If they are lived out in the business daily, they support your sales function as you attract and retain customers with similar beliefs.
